Hunter started WaterWise Landscapes with his wife Barb in 1993 to create landscapes that reflect the natural environment in the Albuquerque area. He uses maintenance as a feedback loop to see if his designs and the company's installations are sustainable over time. Waterwise uses rainwater harvesting and other efficient irrigation techniques. Careful plant selection creates landscapes that have edible plants and wildlife habitat areas. Hunter is an avid hiker and photographer. His frequent hikes and bikes in natural areas serve as inspiration for his designs. His photographs have been featured in several garden books.